Riding the current technological wave, LinkedIn is integrating artificial intelligence (AI) into its platform to enhance user experience and drive engagement. 

On Thursday, the company dropped a major announcement: a fresh batch of AI-powered services was rolling out.

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• LinkedIn unveils new AI-powered tools to boost user engagement and streamline job searches and applications.
• Despite being part of Microsoft, the professional networking giant faces regulatory scrutiny over European ad targeting practices.
• LinkedIn reports a 160% increase in traffic for AI-related courses on its learning platform.

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LinkedIn Getting Smarter with AI to Work Wonders

AI: The Game Changer for LinkedIn

The latest update from LinkedIn includes a bunch of AI tools designed to make users’ experience on the platform smoother and more efficient. 

As you navigate the job market, you’ll find that our AI-infused tools – empowered by human-like language prompts – provide a much-needed shortcut to finding the perfect job or candidate. 

What if you had an AI-powered coach to kickstart your job hunt? 

It’d help perfect your application and cover letter, speed up your search, and arm you with relevant learning resources – all engineered to put you ahead in the game!

However, LinkedIn’s relationship with AI isn’t new. “We’ve been integrating AI since 2007,” revealed Tomer Cohen, LinkedIn’s head of product. 

Where humans connect and collaborate, AI turbocharges the experience, guaranteeing better security, foreigner connections, and faith in the community.

Staying Ahead with AI

LinkedIn launched a series of OpenAI-powered tools in October 2023. The tools included reading and writing aids and tools for crafting profiles, recruitment advertisements, and company pages.

With Microsoft as its guardian angel, the networking giant gets to cherry-pick the best AI tools for its specific needs, sidestepping the exhausting cycle of constant innovation. 

However, this doesn’t mean LinkedIn can rest on its laurels. The company’s performance targets are within reach, but only if AI can be leveraged to drive real results – and fast. 

In the unforgiving regulatory compliance arena, even the slightest misstep can have far-reaching consequences – a lesson driven home by a recent case involving targeted advertising in Europe.

AI and Authenticity: A Balancing Act

LinkedIn’s latest AI features bring into focus a potentially paradoxical situation. This platform flips the script where authenticity matters most, adding automation to the content creation mix. 

As AI reshapes our world, it forces us to ask what it means to be genuine anymore.

On the platform, users can now conduct job searches using conversational prompts and even generate cover letters or letters of introduction with AI’s help. 

Resume revamps just got much easier: this platform dishes outsmart, AI-driven critiques of your CV and other work bios.

Personalized Learning and Search Improvements

LinkedIn also leverages the growing interest in AI through its video-based learning platform. 

The numbers are in, and they’re astounding – a 160% spike in traffic for AI-centric courses has demonstrated the extent of enthusiasm surrounding this technology. 

For premium subscribers, the platform is piloting “expert advice powered by AI,” where AI-based coaches offer personalized responses to users’ inquiries.

Get ready for a search function like no other – LinkedIn is cooking up a major upgrade that’ll make finding what you need a breeze. 

Small businesses are about to get a whole lot more visible thanks to LinkedIn’s recent updates. 

Top of the list is the revamped Recruiter 2024 program, followed closely by powerful new marketing tools and company pages that now sport a sleek new design. 

What do these updates say about LinkedIn’s AI strategy? That they’re leading the charge in tech and refusing to get left behind.

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